about me
Three years of designing, experimenting, messing up, and figuring things out.
I turn caffeine-free creativity (mostly), questionable amounts of overthinking, and a tiny obsession with good aesthetics into designs, content, and campaigns that make people stop scrolling.
From pixels to posts, concepts to clicks, I like my creativity with a purpose and my ideas with a little personality.
Soft skills
- •Conceptual Thinking — Idea Development
- •Narrative Thinking — Story Crafting
- •Trend Interpretation — Trend Adaptation
- •Audience Empathy — User Understanding
- •Creative Agility — Flexible Thinking
- •Resourcefulness — Smart Execution
Capabilities
&
toolkiT
Toolkit
Skilled in graphic design, brand identity, AI-powered visual creation, and visual storytelling. Experienced in social media creatives, content strategy, trend research, copywriting, and campaign ideation to create engaging, audience-focused content.
Social media
Managed social media content for Chaileela, as an intern for a few months focusing on creative design, visual storytelling, and audience engagement. Developed engaging creatives and content concepts to strengthen brand identity and maintain a consistent digital presence.
Comic Design & Visual Storytelling
Working as a freelance AI Artist. creating digital comics and webtoons through AI-assisted artwork and visual storytelling. Specialised in character visuals, scene composition, and maintaining visual consistency to transform scripts into engaging comic narratives.
Bloom & Co.
Google Search Ads Campaign
How can a local gifting brand reach people who are actively searching for the perfect gift? Explore the campaign strategy below.
Bloom & Co.
Thoughtful gifts. Smarter reach.
Explore a proposed search advertising campaign for a fictional gifting brand in Ahmedabad.
01/ The Strategy
Build a paid search strategy that connects Bloom & Co. with customers actively looking for bouquets, birthday gifts and personalised presents.
Campaign goals.
- •Drive relevant traffic to product and gifting pages.
- •Reach high-intent customers searching on Google.
- •Encourage online purchases through relevant ad messaging.
- •Measure campaign effectiveness using performance metrics.
Target audience - Gift buyers in Ahmedabad, particularly people searching for gifts for birthdays, anniversaries and special occasions.
The approach - Combine high-intent keyword research, compelling search ad copy, relevant landing pages and performance-based optimisation.